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Marketing skills to promote greener products and services
Exercises
Extra resources
Green Marketing: Definition, Benefits, and Actionable Tips to Build A Sustainable Strategy – Article
The Article discusses the idea of green marketing, its benefits and drawbacks and 3 P’s of green marketing. It delves into the concept of greenwashing and green marketing strategies and campaigns.
The video provides insight into green marketing strategies and the practices of advertising products based on their real environmental sustainability.
This case study aims at presenting contextualized sustainability on the example of Toyota and its efforts towards sustainability and green practices.
The app provides additional insight into green marketing and advertising green products. It also enables to familiarize oneself with case studies of green marketing.